Water, Bath and Body

Hard water and chlorine in water can have dramatic, damaging effects on skin and hair. They can leave skin feeling dry and itchy, and hair dry and brittle, and can even cause or aggravate rashes or other skin conditions. That’s because hard water reacts with your soap to form an insoluble film on skin and hair that’s difficult to rinse away and causes irritation. And chlorine is a chemical that can affect your skin (just like when you go swimming). Using soft, filtered water for bathing and showering can leave you with cleaner, softer skin and hair.

It can also reduce fading in color-treated hair and lower household expenditures on expensive lotions, moisturizers and hair care products designed to counteract the effects of hardness and chlorine in water. So, in the end, you'll feel better, look better, and spend less money to achieve the desired effect.