Soft to scratchy

How hard water damages fabrics

If you’re suffering from the effects of hard water, clothes, bed linen and towels that go through the wash will soon become starchy, scratchy and faded. They will lose their softness and colour, and you may find that this will irritate your skin.

When used with hard water, washing detergents don’t lather enough to clean clothes properly. This means you have to use a lot more detergent than you would with soft water, which in turn causes another problem.

In fact, it’s nearly 50% more!

The more detergent you use, the harder it is for your washing machine to rinse the suds out of your clothes. The residue that remains on your laundry negatively affects the material, resulting in dull, starchy, scratchy fabric.

The best solution

Save your clothes, towels and bed linen

If you want to keep clothes feeling soft and looking their best, a water softener is the way to go. Our range of water softeners remove calcium and magnesium minerals  from hard water as it enters your home, ensuring your laundry is protected.

Soft water makes freshly washed fabrics feel soft and luxurious, giving you a much more pleasant experience. It’s almost like putting brand new clothes on each day!

laundry detergents and wooden pegs on a wood table.

Did you know?

Even when 50% less detergent is used at a much lower temperature setting, soft water is still highly effective at removing stains.

Just think of the amount of detergent and energy you’ll save!

How hard is the water in your area?

Enter your postcode to see your home’s exact water hardness level, along with guidance on whether a water softener is recommended.

Explore our full range

Browse products

From water softeners and filtration systems to salt, filter cartridges, and taps – explore our complete product range for better water throughout your home.

About us

Why choose Kinetico?

From pioneering technology to over 50 years of expertise, discover why we’re recognised as the world’s #1 in water treatment solutions.

How to choose a system

Benefits of water softeners

The advantages of a soft water system go far beyond simply removing limescale – from protecting your home’s plumbing to improving your skin and hair, explore the key benefits.