Why hard water can be a problem

60% of the UK is classed as having hard or very hard water

Hard water explained

In the UK, much of the mains water supply is classified as ‘hard’, meaning it contains high levels of calcium and magnesium. While these minerals are naturally occurring, they can cause real problems around the home. Over time, hard water can lead to higher energy bills, more frequent appliance repairs, and even dry skin or dull hair.

The main benefit of a water softener is that it removes these minerals, protecting your home and helping everything run more smoothly.

What is hard water?

Prevent limescale buildup

A water softener removes hardness minerals, preventing limescale from forming and keeping your taps and showers free from stubborn deposits.

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Improved energy efficiency

By removing limescale from heating systems, soft water helps your boiler and appliances run more efficiently, reducing your energy bills.

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Eco-friendly

Using less detergent, cleaning products, and energy means that soft water is a more sustainable choice for your household.

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Skin & health benefits

Soft water is gentler on sensitive skin and can help reduce dryness and irritation, including skin conditions like eczema.

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Protect appliances

Water softeners extend the life of dishwashers, washing machines, and kettles by reducing scale-related damage.

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Better for laundry

Clothes and bedding washed in softened water come out softer, more vibrant, and keep their colour for longer.

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Person washing their hands in a sink with soft water Person washing their hands in a sink with soft water
“Softened water feels so luxurious, like the water you’d get in a spa hotel.”

How hard is the water in your area?

Enter your postcode to see your home’s exact water hardness level, along with guidance on whether a water softener is recommended.

How do water softeners work?

Water softeners work by removing the calcium and magnesium minerals that cause hard water though a process called ion exchange. As water passes through a tank filled with resin beads, these minerals are swapped for harmless sodium ions, leaving the water ‘soft’.

The advantage of a Kinetico water softener is that our dual-tank design ensures you have a constant supply of softened water, unlike other water softener systems.

Water softener FAQs

Would you like to learn more? Here are a few answers to our most commonly asked questions.

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